Social Media
I’m a social media strategist with experience managing global accounts across children’s activities, software, fitness, e-commerce and L&D.
I currently lead social at ClassForKids, managing strategy and activity across 5+ channels, from content planning and creative direction to publishing, community management and performance analysis. I’ve also developed social strategies and content for brands across dance, cheerleading, performing arts, football and software.
I’m passionate about creating social that feels native to the platform, connects with the right audience and has a clear purpose, whether that’s building brand awareness, driving engagement or turning attention into action.
Check out some of my work below, with more detailed examples further down the page.
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ClassForKids is a software platform supporting children’s activity providers across the UK and Ireland, helping businesses manage everything from bookings and payments to customer communication and growth.
My role is focused on building a social strategy that connects with a busy, highly engaged industry, balancing brand awareness with useful, relevant and entertaining content. Working across 5+ channels and alongside industry partners, the strategy spans always-on social, campaigns, partnerships and live event coverage; turning industry conversations, insights and real-world moments into content that builds the ClassForKids community.
Check out some of the pieces I've worked on in the last few months below, and explore the full feed @classforkidsuk and @classforkidsire
StrongHer is a women's only fitness space based in Bethnal Green, London. The social campaign for this brand was predominantly based around the opening of the space in 2020, utilising both paid and organic social strategies.
The context of COVID-19 lockdowns meant that this client relied on a responsive and ever changing strategy that needed to flip between constant brand awareness and also communicate a continually changing and complex launch.
Check out some of the social posts I worked on below:
Pure Gallus Social help small business owners, creators and entrepreneurs utilise social media marketing to see both growth and sales. The social campaign for this brand was exclusively conducted via organic strategy, seeing a growth of 0-38k in 18 months on Instagram and 0-4k in 4 months on TikTok.
